Original photo without text. Wanted a nice shot of the onion, but something more than just seamless white, so I took it outside, popped a big piece of white foamcore behind and shot a strobe off it to make a nice white background. The overcast skies made a nice soft key light. I had shot this same photo earlier in the day, but the sun was so bright it started blowing out the onion.
The final direct mail piece with text and Allegra logo. If you live in Helena, Montana you might be gettting one of these!